Jul 16, 2022
In Welcome to the Forum
What is the future of content creation? The phone number list future of content creation is a powerful blend of technology and technique. Most organizations are adopting the former, so the latter will become a higher priority in the phone number list coming years. Marketers will realize that the days of being first and/or loudest are over and stop looking for shortcuts and efficiencies that undermine quality; instead, they will hire, train, and promote individuals capable of being brilliant and prolific creatives. You talked about the art of content creation. What do you mean? I used the term craft to describe the phone number list painfully obvious part of content marketing that brands and marketers weirdly overlook or avoid: the more creative the humans behind the content, the phone number list better the piece. Or put it more concisely: Bots haven't replaced writers, no matter how much brands wish it was a technology problem, not a recruiting problem. And like any business where giving a damn is a separating factor, there is a certain level of craftsmanship behind this style of phone number list content marketing. Unfortunately, because we want to automate everything and because we don't understand (or perhaps don't care to understand) fluffy notions like creativity, we end up hurting our own causes. So instead of blaming technology or tactics when things go wrong, I'd like to see us invest more in better trained, more creative human beings who can produce really great phone number list content. Organizations that overinvest in distribution and underinvest in production end up trying to fly failed missiles, and when that doesn't work, they smear more paint on the hull. Great content marketers , however, will revisit the real circuit – they'll start by creating something that can really take off in the phone number list first place. They are better equipped to examine the phone number list circuits of what makes the content great.